As we begin to settle into the New Year, it’s time to think about what to do next. Marketing guru Adrian Miller sent me some of her thoughts recently that can help advisors succeed in any climate.
It’s a natural reaction to slow down some services, such as marketing efforts, during tough times. Miller says that would be a big mistake.
“Don’t cut your marketing efforts,” Miller says. Businesses “often make the knee-jerk decision to cut spending on marketing and promotions during a slowdown. What a big mistake!”