So is globalization coming to your corner of the world? Rich Brueckner, the chairman and CEO of Pershing LLC, notes that investors “want to take advantage in two ways of the globalization of the investment process. One is by investing in emerging markets, and investing directly in stocks overseas that they might not easily have access to in the United States. Second, they want to diversify across currencies.” Many of Pershing’s clients, says Frank La Salla, managing director in charge of Pershing’s Global Securities Services, are “looking for alpha in a pretty tough market, and they’re looking for risk diversification. That’s what international can do for you.”
It’s more than just investing, however. Brueckner suggests that while there will be country-to-country variance, “it’s likely that the financial services distribution marketplace will evolve like it has in the United States.” That means “more sophisticated and educated” clients will want a “more holistic view of their net worth and how it connects to their lifestyle.”