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Eastbridge: Voluntary Sellers Are Loosening Up

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Insurers that sell employee-paid products at the worksite may be relaxing underwriting rules.

About 63% of players in the voluntary insurance market say voluntary market standards have grown more liberal over the past 2 years, and 54% admit that their own companies’ underwriting has become more liberal, according to results of an informal survey conducted by researchers at Eastbridge Consulting Group Inc., Avon, Conn.

About 63% of the participants said guaranteed issue amounts are increasing, and 54% said participation requirements are more liberal, the Eastbridge researchers report.

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