Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Webinars: Do you know your close ratio?
By Alan BlumeIf you host webinars, do you track the ratios of your prospects to presentations to proposals to closes? These simple ratios can offer tremendous insights into the health of your sales and marketing engine.
October 01, 2010
3 habits of highly effective lead generationReferrals are the backbone and foundation of our market. Asking your best clients that believe in you and your company for referrals are a must.
October 01, 2010
3 habits of highly effective lead generationReferrals are the backbone and foundation of our market. Asking your best clients that believe in you and your company for referrals are a must.
August 23, 2010
Nine referral tips from the CoachReferrals are the driving force behind most advisors' practices. Without them, sales suffer and practices close their doors. Bill Cates, president of Referral Coach International, suggests nine ways to get more referrals.
August 17, 2010
Five steps to 'Yes'We consulted with top advisor Marty Guzman, CSA, president of Arizona Estate Planners, Inc. for his take on useful steps to get prospects to feel comfortable enough to sign on the dotted line.
August 17, 2010
Five steps to 'Yes'We consulted with top advisor Marty Guzman, CSA, president of Arizona Estate Planners, Inc. for his take on useful steps to get prospects to feel comfortable enough to sign on the dotted line.
August 16, 2010
Tips for hot prospectingProspecting is a very important part of the LTC sales process.
August 16, 2010
Tips for hot prospectingProspecting is a very important part of the LTC sales process.