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Senior Market Sales Acquires a Call Center Company: Deals

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What You Need to Know

  • Integrity Marketing bought IMOs in Connecticut and New Jersey.
  • Security National closed on a funeral home company.
  • Warner Pacific now has cash it can use to make deals.

Senior Market Sales has acquired Medigap Life, a call center company.

Senior Market Sales is an Omaha, Nebraska-based arm of Alliant Insurance Services. It has relationships with 65,000 independent insurance agents and 1,000 career agents.

Medigap Life is a Boca Raton, Florida-based company with other offices in New York and North Carolina. It sells Medicare plans in all 50 states.

The firm has been using Senior Market Sales support services for about five years.

Senior Market Sales says it expects to keep Medigap Life’s managers, offices and employees..

Integrity Marketing and Warner Pacific also have new distribution deal news.

Integrity Marketing

Integrity Marketing Group — a Dallas-based insurance marketing organization that has used private equity firm support to build a business with relationships with 420,000 agents and advisors — has announced two deals.

The company has acquired Schmidt Insurance Services of Ellington, Connecticut, and The Diversified Companies of Parsippany, New Jersey.

Schmidt sells life insurance, health insurance and services aimed at wealthy people. It was founded in 2019, has about 15,000 clients and hopes to sell products that will generate about $22 million in annual premium.

Eric Schmidt, the president, will become a managing partner with Integrity.

The Diversified Companies was founded in 1979. It sells Medicare plans, final expense arrangements and mortgage protection insurance to older consumers. It has about 50,000 customers.

Four Diversified executives will become Integrity managing partners. They are Michael Rose Sr., the founder and CEO; Anthony Rose, the president; Michael Rose Jr., the chief marketing officer; and Daniel Rose, the chief operating officer.

Warner Pacific

Warner Pacific — a 40-year-old general agency based in Westlake Village, California — says it now has cash from Lovell Minnick Partners, a private equity firm, that it can use to make deals.

The company has been operating in California, Colorado and Texas. It says it will use the dealmaking cash to expand its national general agency platform, acquire insurance technology players and expand into selling more types of insurance and services.

John Nelson and David Nelson will continue to be the company’s co-CEOs, Warner Pacific said.

Warner Pacific has focused on the employee benefits market. It has about 50,000 employer customers. The company also distributesindividual health insurance, Medicare plans, dental insurance, life insurance, benefits administration services and workers’ compensation insurance.


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