12 Ideas to Get Clients Excited About Investing

Portfolio

Economy & Markets

Portfolio Construction

Asset Managers

Investment VIPs

ETFs

Mutual Funds

Alternative Investments

Retirement Planning

Saving for Retirement

Retirement Investing

Spending in Retirement

Social Security

Financial Planning

Tax Planning

Trusts and Estates

College Planning

Charitable Giving

UHNW Client Services

Behavioral Finance

Practice Management

Building Your Business

Diversity and Inclusion

Marketing and Communications

Succession Planning

Compensation and Fees

Regulation and Compliance

Federal Regulation

State Regulation

Legislation

Litigation

Cybersecurity

Technology

Artificial Intelligence

Investment Platforms

Marketing Technology

RegTech

Life & Health Insurance

Life Insurance

Health Insurance

Annuities

Long Term Care Insurance

Running Your Business

LUMINARIES Awards

Event Coverage

Event Site

Newsletters

ThinkAdvisor

Get alerted any time new stories match your search criteria. Create an alert to follow a developing story, keep current on a competitor, or monitor industry news.

Alert Name* Frequency* Time*
Overwrite Existing Alert:

Sign In

Thank You!

Don’t forget you can visit MyAlerts to manage your alerts at any time.

12 Ideas to Get Clients Excited About Investing

X

Share with Email

sending now...

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

12 Ideas to Get Clients Excited About Investing

by Bryce Sanders

Start Slideshow

12 Ideas to Get Clients Excited About Investing

Previous Next

X

Share with Email

sending now...

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

1. Where have they seen prices going up?
Everyone complains about something. My pet peeve is the cable TV bill. We get internet access plus basic cable. Somehow the bill is up to $180 a month. Your client might have their own pet peeves. Grocery prices. New car prices.

What companies produce those products and services? If they can get away with pushing through price increases, would they be good investments?

(Photo: Shutterstock)
Close Slideshow

2. What products do they buy?
Your clients buy stuff. They buy branded groceries. Clothing. Lots of stuff at their local discount warehouse store. Why do they buy these products? Either they need stuff or they feel it’s a good product. Maybe both.

They know they are a market for these products. They aren’t a market of one. Would the manufacturers of these products be a good investment?

(Photo: Shutterstock)
Close Slideshow

3. Where do their kids spend money?
Their children spend money differently. Parents often consider their offspring wasteful. They might not be shopping in malls at the moment, but they are doing it through online stores. They play online games. They buy clothing. They might buy meal kits online.

If they think their children are spendthrifts, where is the money going? What companies are the recipients?

(Photo: Shutterstock)
Close Slideshow

4. Where is it hard to find a parking space?
It’s an old investing adage. Invest in things you know about. You drive up to the home improvement store on a Saturday and can’t find a parking space. Same story with your warehouse store. My wife complained she stood in a checkout line for 55 minutes recently.

It would appear people are falling over themselves to hand these companies money. Are they good investments?

(Photo: Shutterstock)
Close Slideshow

5. What are things they wish they could afford?
Studies have shown we see more than 6,000 ads per day. Your client sees things they would like but can’t afford. Car ads are probably a good example.

Are these companies good investments? Your client might not be able to afford the products right now, but they could own part of the companies.

(Photo: Shutterstock)
Close Slideshow

6. Are they addicted to home improvement programs?
HGTV is pretty popular. We all have opinions. “What do they need five bedrooms for?” Lets not forget “I wish you could take this bigger house and move it to my current neighborhood.” What goes into these home renovations? New appliances, carpeting and furniture, to name a few things. There are big public companies making this stuff. Often they are advertisers or mentioned in the credits.

Would these firms be good investments?

(Photo: Shutterstock)
Close Slideshow

7. Where will the new administration direct spending?
With a new administration comes new spending priorities. Where does it look like the government will be spending money? Think about the “Space Race” of the 1960s. What sectors of the economy (and the stock market) should benefit? Is climate change a big priority? How about a shift to electric vehicles or renewable energy?

Which companies does your firm think will be likely beneficiaries?

(Photo: Shutterstock)
Close Slideshow

8. Where does the government spend lots of money?
Congress talks about the budget, yet lots of spending is connected to ongoing programs. Defense is a good example.

What companies does your firm like that might be beneficiaries of federal spending?

(Photo: Shutterstock)
Close Slideshow

9. Trends: How about health care?
Years ago, there was an investment concept that looked at the post-World War II baby boom and tracked what boomers, and their parents, spent money on as they aged. That might be a good example of a trend. Now baby boomers are reaching retirement age. The older you get, the more health care you need.

Does your firm think health care sound like a growing sector? Your client might have firsthand experience or know someone who has.

(Photo: Shutterstock)
Close Slideshow

10. Who do they think are the smartest investors?
Investors often have a love/hate relationship with Wall Street. You know the statistics about equity returns over time. Clients hear about Wall Street bonus payments. What firms do they think have the smartest people? The highest paid traders and investment bankers?

Those firms might offer separately managed accounts on your firm’s platform. Get them working for you.

(Photo: Shutterstock)
Close Slideshow

11. What’s their most admired company?
Millennials are known for social responsibility. There are firms doing good things like pledging to be carbon neutral. Other firms give generously to charity.

What firms does your client think are seriously trying to make the world a better place?

(Photo: Shutterstock)
Close Slideshow

12. What’s been their favorite stock of all time?
This is one of my favorites. Most investors have a stock that’s “been good to them.” They’ve traded in and out over the years. Maybe they still own it. How is it doing now?

Your client might decide it’s time to buy more. Avoid the problem of concentrated positions.

(Photo: Shutterstock)
Close Slideshow

More on this topic

12 Concerns Guiding Investors, Business Owners Now

10 Good, Cheap Stocks to Buy in a Recession: Morningstar

Where 11 Advisors Are Telling Clients to Park Their Cash: Advisors' Advice

What to Know About the 5 Stages of an SEC Audit

Slideshow February 18, 2021 at 03:34 PM Share & Print

X

Share with Email

sending now...

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Related: 20 Top International Stock Fund Picks

Is the pandemic getting to your client? Do they think the lockdown will never end? How can you get your client excited about life again? Get them talking about investing.

This won’t be about “selling” them. It’s more about getting clients to “sell themselves” on ideas. Bear in mind your firm’s opinions about different stocks. You don’t want to go “off the ranch” and recommend ideas your firm doesn’t recommend. Also bear in mind your client’s risk tolerance. Bearing this in mind, see the gallery above for a dozen ideas.

— Related on ThinkAdvisor:

These 12 States Will Be the Richest by 2025: Analysis

12 Best States for Retirement: 2021

10 Hot Investment Themes for 2021

Bryce Sanders

More on this topic

Stocks Have Not Reached Bottom Yet: Bob Doll

Google Trends Is Now an Arbiter of Economic Downturns

Your Client Left Their Job. What Should They Do With Their 401(k)?

12 Concerns Guiding Investors, Business Owners Now

Connect with ThinkAdvisor

About ThinkAdvisor Contact Us Advertise With Us

Sitemap Terms of Service Privacy Policy

Copyright © 2022 ALM Global, LLC. All Rights Reserved.