The price war that had been raging among mutual funds, then spread into ETFs, has now spilled over into the smart beta ETF space with the second launch of a Goldman Sachs smart beta fund that charges just nine basis points. Only Vanguard charges less, with some smart beta funds costing just six basis points.
On Thursday Goldman launched an equal weight U.S. large cap equity ETF (GSEW), which tracks the Solactive U.S. Large Cap Equal Weight Index comprising approximately 500 of the largest U.S. equities. It was the eleventh ETF launched by Goldman since September 2015, when it introduced its first ETF, the Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF (GSLC), charging nine basis points.
“GSEW seeks to help investors looking for a low-cost way to avoid market cap biases, by allocating evenly to the largest U.S. companies, independent of their relative size,” said Michael Crinieri, GSAM’s Global Head of ETF Strategy, in a statement announcing the launch.
“The days of ‘sacred cow’ ETFs that can charge a premium fee are ending,” says Todd Rosenbluth, director of ETF and mutual fund research at CFRA.
Indeed, less than three months before the latest Goldman launch, Guggenheim Investments slashed the fee on its Guggenheim S&P 500 Equal Weight ETF (RSP), the first smart beta ETF, from 40 basis points to 20. Guggenheim wanted to get ahead of the Goldman launch, says Rosenbluth.
The reason: “Investors are embracing lower cost products and the asset managers are working hard to get a piece of the pie,” says Rosenbluth. “Some of them are willing to enter with a lower price point in an attempt to gain share.”