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May 11, 2007 at 01:26 PM
High-income consumers and low-income consumers are interested in different features of health savings account arrangements.
Researchers at Mintel International Group Ltd., Chicago, have published figures illustrating the differences in a summary of results from a recent survey of 2,000 U.S. adults with Internet access ages 18 and older.
The researchers have published the survey in a wide-ranging review of the HSA market that deals with issues such as the size of market, the nature of the major players in the market, and the strategies the players are using to market their products.
One section of the report deals with consumers’ views of HSAs and includes data broken down by factors such as age, household size and income.
The Mintel researchers found that consumers with annual household incomes under $25,000 were almost as interested in HSAs and the accompanying high-deductible health insurance as consumers with annual household incomes over $100,000.
Although the high-income survey participants were more likely to have heard of HSAs, the level of willingness to consider HSAs was similar in both groups.
