Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
State Regulators to Target Marketers of ACA Coverage Alternatives
By Allison BellThe working group could develop a model regulation that would affect lead-generation programs.
August 19, 2021
There Are More 401(k) and IRA Millionaires Than EverThe number of 401(k) accounts with balances of at least $1 million at Fidelity Investments grew 84% year over year to 412,000.
August 12, 2021
These Marketers Are in State Insurance Regulators' DoghouseOne of the cold calls went to a Louisiana insurance regulator's mother.
August 11, 2021
How to Build a Stellar Online Reputation"Pushing down negative comments" is not the same thing, says a content strategist for financial professionals.
August 09, 2021
Household Life Insurance Gap Puzzles EconomistsWealthier households may need less help from insurance but tend to buy more coverage.
July 23, 2021
10 Frustrations When Communicating With Friends and ClientsThere's an art to sending a message, and an art to handling the results.
July 22, 2021
Millennials Want Help Understanding Where the Money Goes: New York Life SurveySurvey participants ages 25 to 40 were more likely than others to say they want professional advice.
July 07, 2021
Final Expense Insurance Popular With Black Consumers: SurveyLIMRA says Black consumers are more likely than others to say they plan to buy life insurance soon.