Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
7 Reasons to Sell Disability Insurance
By Lloyd LoftonAn insurance marketing veteran thinks your clients need a safety net.
May 16, 2023
Mike Sizemore Learned, the Hard Way, How Disability Insurance WorksHe once wondered whether he should pay $8 per month for coverage. Then, he used the coverage.
May 11, 2023
CANNEX: Immediate Annuity Shoppers Look YoungerThe amount of annual income they're seeking has also changed.
May 04, 2023
Gen Z Coming Up Short on Disability InsuranceGen Z is much less likely to own disability insurance than life insurance. They're also less likely to understand it.
April 27, 2023
AmeriLife Responds to Lead Regulation ShiftAmeriLife has enlisted the help of a lead supplier to cope with the new federal Medicare Advantage program lead-generation rules.
April 26, 2023
Don't Let Record Sales Fool You: The Annuity Industry Is StuckThe author probes behind the surface and sees… a mess.