Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Want More Business? Be the Red Crayon
By Sandy SchusselA sales coach has a marketing lesson based on what you learned in kindergarten.
June 14, 2023
Millennials and Gen Z Are Buying InsuranceSome have canceled coverage recently, but more want to buy policies soon.
June 13, 2023
Top 12 States for the Newest Income Planning ProspectsIn these states, more people are aging into the prime retirement planning market.
June 08, 2023
Travel Outranks the Kids on Gen X Retirement Planning Priority ListSupport for parents ranks (far) below "I haven't thought about retirement expenses yet."
May 30, 2023
Americans With Annuities Want More Annuities: SurveyACLI President Susan Neely says the products fit with what concerns savers now.
May 30, 2023
5 Conversations to Have With Asian American Pacific Islander ClientsMultigenerational households and businesses are common among AAPI families.
May 30, 2023
How Employee Benefits Will Shift in the Next 3 YearsWhat clients get at the office is changing.
May 22, 2023
Use Disability Insurance Awareness Month to EducateA longtime agent says clients need advice about how to protect their most valuable asset.