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Regulation and Compliance > Federal Regulation > SEC

These Controversial SEC Rules Are Likely to Get Passed This Year

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The investment advisory industry is bracing for a hectic compliance year, as the Securities and Exchange Commission gears up for what looks to be another year of fast-paced rulemaking.

Last year, the agency adopted 24 rules and proposed 18 new rules or rule amendments, K&L Gates attorneys noted in a recent briefing, and the SEC appears poised to keep up the rapid pace of “implementing its unprecedented regulatory agenda.”

The K&L Gates attorneys say to “expect more of the same in 2024, perhaps with even more urgency.”

Asset managers “should expect several of the rules currently in the proposed stage to be finalized — although not necessarily without subsequent legal challenge from the industry,” the attorneys state.

In particular, “the SEC is expected to issue final rules on topics including, among others, public company climate risk disclosure, fund and adviser ESG disclosure, cybersecurity risk management, investment adviser outsourcing, and potentially liquidity risk management,” they add.

‘Extremely Controversial Rules’

The Investment Adviser Association, according to Gail Bernstein, the group’s general counsel, “continues to be concerned about the SEC’s alarming rulemaking pace.”

In just the past two weeks, Bernstein said, “the SEC has finalized two major rulemakings that affect investment advisers — expanding who has to register as a dealer and completely restructuring the complex form private funds have to file.”

Both of these rulemakings “have an unrealistic compliance timeline, which is on top of the unreasonable timelines of other recent rules,” Bernstein noted.

Amy Lynch, president and founder of FrontLine Compliance, told me that she expects the controversial outsourcing rule to be enacted this year. But first, the agency needs to revise the rule to clarify “which entities are ‘covered entities’” under the rule, Lynch said.

Pace to Accelerate

IAA expects “the pace of major rule adoption to accelerate over the next month or two and we’re likely to see finalization of some extremely controversial rules,” Bernstein relayed. This may include final rules in coming months on “advisor outsourcing, swing pricing and liquidity, market structure, cybersecurity, data privacy, and ESG and climate disclosures.”

Also in the queue: “the overreaching custody and data analytics/technology proposals,” Bernstein said.

“While it will be disheartening, we won’t be surprised if the compliance runway for all of these rules is just as unworkable,” Bernstein added. “The cumulative weight of these new regulations will be overwhelming for all firms, and especially for smaller firms.”

The Labor Department’s new proposal on fiduciary advice “and an imminent proposal from Treasury on anti-money laundering rules” for advisors, Bernstein added, “add to this already astonishing amount of significant regulatory activity.”

IAA, according to Bernstein, “continues to press the SEC for changes to the many open proposals to make them workable. And in some cases, like with the [predictive] data analytics proposal, the IAA is calling on the SEC to withdraw” them.

Carlo di Florio, Global Advisory Leader at ACA Group, added in an email that with an SEC rulemaking agenda that “continues to be very aggressive,” numerous proposed rules could impact investment advisors “all at once if they are passed — including with respect to cyber, ESG, custody and outsourcing, just to name a few.”

All of this, of course, di Florio continued, “while firms are racing to prepare for compliance with rules that were finalized in 2023, such as the Private Fund rules.”

Artificial intelligence, di Florio added, will be an area to watch this year “from both a legislative and regulatory perspective.”

The Financial Stability Oversight Council, legislators and regulators “have all recently called out in reports and speeches the significant and systemic risk presented by the AI landscape,” di Florio said. Further, there’s “a draft bill in the Senate calling for enhanced regulation and for the FSOC to recommend specific actions for regulatory action.”

The SEC continued to focus last year on bringing cases and exams “underscoring key priorities, such as off-channel communications and compliance with the new Marketing Rule,” the K&L Gates attorneys said.

Off-channel communications continues to be front and center for the agency this year, as the SEC on Friday hit 16 firms with $81 million in texting fines.

Lynch of FrontLine added that she remains concerned about “the number of advisors that are still not prepared for the new marketing rule; many firms have still not updated their materials.”

The Marketing Rule and off-channel communications will be among SEC enforcement priorities in 2024, former SEC attorneys predicted.

Gibson Dunn reported on Feb. 6 that the SEC brought 62 stand-alone actions against investment advisors (17% of actions) in 2023, “reflecting a sustained focus on investment adviser regulation and enforcement,” albeit down from the prior year (26% of actions) in 2022.


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