In networking groups, the answer is immediately. That is the purpose of the organization. Making fruitful connections on a regular basis is why networking groups exist. That is what keeps people engaged and renewing their memberships.
This one is where the nuance lies. Let us start by listing examples of events where social prospecting takes place. This includes weddings, alumni association events, museum openings, tailgating parties in stadium parking lots, car club rallies, charity gala dinners, country club golf tournaments and neighborhood association meetings. In these settings, the purpose of the event is either social (weddings) or fundraising (galas). If you make connections, the assumption is you are engaging in social outreach. If you immediately start talking business, warning lights flash in their heads. Wealthy people are prospected all the time. Although you are thinking about approaching them for business, relatives are pitching investing in their new restaurant, charities are asking for big donations and extended family members wonder if they will pay their children's tuition. They know when they are being solicited. Knowing then to stay a friend and when you approach for business can be a balancing act. Let us consider two stories:
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