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Life Health > Health Insurance > Medicare Planning

The New Medicare Advantage Prior Authorization Rules: A Medicare Customer Question

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What You Need to Know

  • Medicare Advantage plan disenrollments have increased sharply.
  • One reason is denials of requests for coverage.
  • A new program policy could limit denials.

Medicare Advantage was introduced as an alternative to traditional Medicare plans in 2003.

Since then, it has been a popular option for some beneficiaries, such as those who are seeking additional services beyond traditional Medicare, including dental, vision, and in some instances, gym memberships.

However, Medicare Advantage also has its drawbacks.

One of the major points of difficulty that Medicare Advantage beneficiaries have had to grapple with is the prior authorization requirements by their insurance provider for health care services.

Medicare Advantage plans, or MA, plans are offered by private organizations approved by Medicare.

These providers can require prior authorization before approving treatment, which means enrollees must request permission before they can receive medical care and may be subject to denial of service if the requested care is deemed unnecessary or more cost-efficient elsewhere.

Originally, these requirements were intended to save providers and patients money and time by predetermining if a treatment is medically necessary, and preventing patients from finding out that a treatment will not be covered by their plan after they have already had the procedure.

However, in recent years, these authorization requirements have caused issues as providers fail to keep up with a backlog of requests, causing delays and barriers to necessary care.

In fact, some seniors have left their Medicare Advantage plans due to the denials and potential risk to their health with the inability to get needed care.

Even the appeals process can be daunting and time-consuming.

Despite the rise of enrollment in MA plans, disenrollments have increased from 10% in 2017 to 17% in 2021, according to the Commonwealth Fund.

In light of these issues, the Biden-Harris administration has released new prior authorization rules.

As some states begin to implement legislation of their own, and the federal changes are set to take place by 2024, it’s important that agents are aware of the upcoming changes and how they may affect their clients current plans or future options.

The Question:

How will new prior authorization requirements affect Medicare Advantage patients?

The Answer:

The new Medicare Advantage policies will make Medicare Advantage a more viable option for some patients, compared to historically, by speeding up the prior authorization process and making it easier for enrollees to receive the medical treatment they need in a timely fashion.

Introduced in April, these new rules require Medicare Advantage plans to provide more information about the status of prior authorization requests, offer clearer guidance on how to achieve a successful prior authorization request, and release data that may be of value to prospective enrollees and the public.

These new policies also limit insurance providers’ ability to deny requests for purely financial reasons by stating that prior authorization policies may only be used “to confirm the presence of diagnoses or other medical criteria and/or ensure that an item or service is medically necessary.” Taking effect in 2024, the new policy’s goal is to ensure those with MA plans get the same care they would receive with traditional Medicare, which could include prescriptions, procedures, medical tests, and more.

Even before these changes kick in and despite present challenges, Medicare Advantage plans are steadily on the rise.

According to the Kaiser Family Foundation, last year, more than 28 million people were enrolled in a Medicare Advantage plan, resulting in $427 billion (or 55%) of total federal Medicare spending.

The Congressional Budget Office (CBO) anticipates the trend of increased enrollment to continue.

By 2031, CBO projects MA enrollment of 43 million, or 57% of all Medicare participants.

With these changes taking place, more beneficiaries who have been dissuaded by the prior authorization requirements may wish to re-evaluate their options to determine the Medicare or Medicare Advantage plan that is right for them.

Still, Medicare Advantage may not be the best option for everyone.

While Medicare Advantage does typically mean lower out-of-pocket costs, beneficiaries that are seeking flexibility in the geographic location of health care providers across the country may still want to stick with an original Medicare plan.

The best option for each individual will vary, which is why agents should be ready to help their clients identify which original Medicare or Medicare Advantage plan best suits their personal needs.

Given these changes to Medicare Advantage’s prior authorization requirements, agents should anticipate that more clients may be curious about exploring their options.

These changes will be beneficial and expand beneficiaries’ current options — and there are no real downsides for clients.

As these changes take place, agents should prepare to advise their clients toward whichever plan best fits their individual circumstances and health care priorities so that clients can be confident they are making the right choice.


Bethany CissellBethany Cissell is a health care insurance services specialist at Allsup, a disability representation services provider.

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(Image: CMS)


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