Who Is Opening Donor-Advised Funds Today?

DAFs continue to be the preferred charitable vehicle of many advisors and clients for a number of reasons.

Hundreds of thousands of clients have opened donor-advised fund (DAF) accounts in the past decade. This trend has continued in recent years despite the COVID-19 pandemic, inflation and volatile markets. In fact, though the number of overall donors has decreased, DAF donors have maintained and increased their levels of giving in recent years in response to great need.

Many clients open DAF accounts through their financial advisor, who likely first introduced them to the numerous advantages of DAFs, and the advisors can sometimes select and manage the investments in their clients’ DAF accounts.

Some donors on their own open smaller DAF accounts, since a few of the commercial DAF sponsors have reduced the minimum amount to open an account to zero. Others can open giving accounts through the large corporations where they work.

Generosity Made Easy

The main advantages of DAFs continue to be their ease of use, ability to accept donations of both liquid and illiquid assets, and greater tax benefits than private foundations. Most charities today recognize that they receive larger donations from DAF donors than from other donors who donate cash or publicly traded stock. This is because the donors already received a tax deduction when they donated to the DAF and thus have a large pool of assets that can only be granted to charitable organizations.

DAF donors responded quickly with generous grants during the pandemic, Ukraine war and various natural disasters in addition to ongoing support for the charities and causes that are typically most important to them. Private foundations provide support as well, but while foundations have seven times the assets of DAFs, they’re only granting twice the level of DAFs.

Some interesting recent specific examples of donors who have established DAFs include:

More broadly, many clients who continue to establish DAF accounts and contribute to those already created include those who are:

DAFs continue to be the preferred charitable vehicle of most advisors and clients. Though assets may not be appreciating as quickly as they were a few years ago, clients are still determined to support their favorite causes and charities, and together with their advisors, look for the assets that are most tax-efficient to donate. By creating and contributing to their DAF accounts, they are able to continue their generous giving for many years after they have stopped working.


Ken Nopar is the vice president and senior philanthropic advisor for the American Endowment Foundation (AEF), the country’s leading independent donor-advised fund since 1993 with more than $6 billion in assets. AEF works with donors and their wealth, legal and tax advisors in all 50 states.