Lincoln Financial likes its MoneyGuard life insurance products, company executives said in a recent interview.
The MoneyGuard policies are permanent life policies that protect the insureds against long-term care risk as well as protection against mortality risk. The products have been on the market since 1987.
Lincoln recently reported a $2.6 billion net loss for the third quarter. Ellen Cooper, the CEO, said the company would trim capital needs by tilting toward sales of products without significant benefits guarantees.
![Heather Deichler. (Photo: Lincoln Financial)](https://images.thinkadvisor.com/contrib/content/uploads/sites/415/2022/12/2022-12-14-heather-deichler_Lincoln-Financial_200x200-150x150.jpg)
Heather Deichler, head of MoneyGuard business management, said the shift will not affect the MoneyGuard products.
“We’re committed to continuing to grow our sales,” Deichler said.
MoneyGuard “has been a key part of what we do,” she added. “We believe it’s an important part of Lincoln.”
Bill Nash, head of MoneyGuard distribution, said the 2021 launch of a MoneyGuard product with LTC benefits tied to a variable universal life insurance policy has increased growth-oriented customers’ interest in LTC planning.
![Bill Nash. (Photo: Lincoln Financial)](https://images.thinkadvisor.com/contrib/content/uploads/sites/415/2022/12/2022-12-14-bill-nash_Lincoln-Financial_200x200-150x150.jpg)
Other conversation starters include the COVID-19 pandemic and the fact that more agents, advisors and distribution company executives are watching their own loved ones age, he said.