6 Ways to Use Good News to Get a Prospect’s Attention

Slideshow October 24, 2022 at 06:39 AM Share & Print

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Ready for a joke? “Want two ways to start the day in a good mood? Do not turn on the TV news, and do not step on the scale.”

The joke demonstrates how TV morning news strives to get and hold our attention. The shows report today’s tragedies at the local and global level.

Suppose you use a different strategy, and get your client’s attention by sharing good news?

Here is the logic: If you bring people important, positive information, or “news you can use,” as the saying goes, they will want to hear from you. They will take your call.

For a few examples, see the gallery above.

(Image: Adobe Stock)

Bryce Sanders

NOT FOR REPRINT

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1. Have you seen gas prices lately?

People are upset about inflation, but prices have been falling for weeks.

Back in June, regular topped out around $5 per gallon in New Jersey. At our local Costco, regular was $3.31 per gallon on a recent Sunday.

And, for your information, in Delaware, it was $3.19 per gallon, thanks to different taxes.

Call to action: Is this one of the first signs inflation is abating? Maybe it is time to take some money off the sidelines.

(Image: Adobe Stock)

Exit

2. The Fed raised interest rates.

Good news for savers.

The TV news talks about how higher interest rates are bad for the housing market and people who owe money with variable interest rates.

This is great for people with money in the bank.

Call to action: What insurance products are based on an underlying rate of interest?

Your clients might be able to find a one-year CD with a rate of 3% plus, according to Bankrate.

When was the last time they saw that?

(Image: Shutterstock)

Exit

3. School has started.

Having the kids home during the summer is great in theory.

I think there is a reason stores start their back-to-school sales at the end of July.

Parents want some free time in their schedules.

Don’t parents traditionally breathe a sigh of relief when the new term starts?

Call to action: Children grow up fast. How are you going to pay for college?

(Image: Shutterstock)

Exit

4. Winters are getting warmer.

Global warming is a serious concern.

But in practical terms, no one in the snowbelt wants more snowstorms. They want fewer.

Rain is often preferable because you do not need to shovel rain. Rain typically occurs at above-freezing temperatures.

Slipping on the ice isn’t a major issue.

Doesn’t everyone hope for warmer winters?

Call to action: Back to global warming. Are there investments clients can make that take advantage of this trend?

(Image: Shutterstock)

Exit

5. Have you seen how low cruise fares are now?

People talk about chaos at the airport. The TV news talks about airfares going up.

Meanwhile, cruise fares are pretty cheap.

There is plenty of capacity. If your retired client lives near a home port, this could be a great idea.

Call to action: If your client who is stressed out from the news takes a vacation, they might come home in a relaxed frame of mind, ready to think about putting their money to work.

(Image: Shutterstock)