Some insurance agents who sell Medicare supplement insurance plans may be missing a marketing opportunity, according to new survey data from the American Association for Medicare Supplement Insurance.
Only half of the Medicare supplement, or Medigap, agents who participated in a voluntary AAMSI survey said they review clients’ Medigap coverage every year.
Another 29% said they review clients’ coverage “from time to time.”
About 20% said they review the coverage only if clients reach out to them, and 1% said they rarely or never review clients’ coverage.
AAMSI provides a web directory that consumers can use to find agents in their communities who sell Medigap policies. The participants in the survey were 225 agents in the AAMSI directory who have been selling Medigap coverage for at least five years.