Life Insurers Still Expanding Electronic App Use: Equisoft
The firm also sees carrier interest in measurement and analytics tools.
Life insurers with weak electronic application systems, or no “e-app” systems, feel your pain.
Equisoft, a financial services technology firm, says many are planning to invest in E-application and e-signature technology in the next 12 months.
About 43% of the 207 life insurance technology executives the firm surveyed said they expect to invest in e-app and e-signature technology tools soon.
Life insurers also want help with understanding what their customers are thinking, and what’s happening in the world around them.
About 41% of the executives surveyed said their companies will be spending money on business intelligence and data analytics tools soon, and 38% said they’ll be buying new or improved customer experience measurement tools.
An outside firm fielded the survey for Equisoft in April. The participants were at carriers, based in the United States and Canada, with annual revenue ranging from $300 million to $5 billion.
What It Means
Life insurers with creaky systems know that they need to spend money to make working with them easier for you and your clients.
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