Podcast Center
Video Center
Webcasts
Resource Center
Events
By 
December 29, 2021 at 05:16 PM
As president and chief operating officer of Commonwealth Financial Network, Trap Kloman works to strengthen the success of the firm and its advisors by ensuring that all members of its community have the resources, tools and opportunities they need to remain competitive.
That starts by building relationships, lending an ear and keeping on top of future opportunities and industry trends, according to Kloman, who joined Commonwealth in 2015.
When not working, Kloman loves hiking, golfing, mountain biking, practicing yoga and gardening. But his favorite moments are those spent with his wife and three daughters. He also enjoys teaching, coaching and spending time on Cape Cod.
Via email, we asked a series of questions that touched on not only his professional knowledge but what he does off the clock as well.
1. What market indicator, industry statistic or advisor trend are you watching closely right now, and why?
Trap Kloman: As the ongoing shift to independence and choice continues, the importance of advisors promoting their brand identity is more critical than ever.
Satisfied clients rightfully recognize their advisor as the most valuable element of the wealth management experience, and successful advisors reinforce that with a great brand experience.
2. How has it been changing recently (2021), and how do you expect it to change (2022)?
There are an increasing number of ways clients can access investments. There is a lot of competition for their assets, and this will only grow.
But most options do not fully replicate the independent advisor experience or provide true comprehensive wealth management beyond investments.
3. What would you suggest advisors do now, or consider doing in the future, about it?
Advisors must build and invest in their brand to educate their clients on all of the value they provide. An educated client is a great thing.
4. Who do you track or follow online to keep up with this and other trends?
I connect with as many advisors as I can, and I listen. They are on the front lines and know best. Then, we can work together to help build solutions.
