6 Virtual Selling Best Practices

1. Use your hands as you would when talking to a friend.

Think of the presentation as a conversation rather than a lecture.

2. Look directly into the camera as you would if you were speaking to a friend.

Better yet, imagine you are speaking to someone specific that you know would enjoy learning what you have to present.

3. Speak clearly and naturally.

Keep your pace moderate and allow your tone to go up and down. Feel free to show enthusiasm and excitement.

4. Avoid distracting “ums” and “ahs.”

These often sneak in inadvertently, so, when you notice you’ve been doing this, put a note on your screen as a reminder not to.

5. Continually refer back to your sales outline to ensure you’re sticking to talking points.

Avoid rambling, or getting off-track.

6. Remember to smile.

Smiling is one of the easiest and fastest ways to set a friendly, relaxed, and comfortable tone for a virtual presentation.

And remember that people like two things: They like to hear their name, and they like to have others ask for their opinions. Use those principles to get the viewers talking.

(Image: Shutterstock)

Lloyd Lofton is the founder of Power Behind the Sales and the author of The Saleshero’s Guide To Handling Objections.