What You Need to Know
- Ninety-three percent of donors reported that they gave more to charity last year than in the previous year.
- The pandemic has also called attention to social justice issues and will prompt donors to give more in 2021.
- Many donors wish to do more volunteer work, and one-third of those donors will do such activities virtually.
The pandemic continues to influence donors’ charitable giving decisions in 2021, according to a recent study by Fidelity Charitable.
Ninety-three percent of donors reported that they gave more to charity last year than in the previous year. This year, 67% plan to give the same amount, and 26% to give even more. Only 7% said they would give notably less in 2021.
“A year and a half into the pandemic, donors are continuing to display inspiring generosity,” Kristen Robinson, Fidelity Charitable chief operating officer, said in a statement.
“A third say the events of last year will have a long-term influence on their behaviors, including the amount they give to charity and the causes they support. We hope these trends continue, as so many nonprofits are still attempting to recover.”
The findings are based on a study Artemis Strategy Group conducted in July and August among 701 adults in the U.S. who donated at least $1,000 to charity in 2020.