What You Need to Know
- Networking is different from selling.
- Give to get.
- Schedule time for meeting scheduling.
Here is the number one question I get asked from financial advisors, brokers, agents, planners, and reps now that we are mostly in virtual meeting land.
Ready? Drum roll please.
“How do I network now that almost everything is online?”
Good question. Below are some jabs, hooks, uppercuts, and crosses that you can implement today.
1. Demonstrate a networking mindset.
One of the reasons advisors and perhaps other sales professionals find online networking so challenging is because they are not really looking to network. They’re looking to sell. And nobody wants to be sold, especially online. A Networking Mindset is a focus on learning, listening, helping, giving, and collaborating. If you help others, they help you right back.
2. Be more intentional.
These days it is much more difficult to go to events or to simply bump into that CPA you’ve been looking to connect with at the next Chamber mixer. It makes much more sense to find networking meetings, Chamber events, and association functions online and register there. Also, it takes extra work to schedule meetings and continue discussions with centers of influence and others that are in a position to refer business. Again, maintain a Networking Mindset.
3. Attend online events.
Especially those events that are focused on your target market. (Of course, it helps if you have a target market.) If you can spend time and participate in events that serve an industry, profession, market segment, niche, dynamic, demographic, and geography that is important to you, you’ll get much more out of the event. Although it might be a hassle to find and register for some of these events, it is much easier to attend than ever before.