What You Need to Know
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The pandemic moved indoor dining outdoors. It also gave us the virtual cocktail party. As an agent you’ve likely attended a few. The novelty might wear off, but you need to look deeper: Are these people I can start to develop a personal relationship with online? Could this transition into a business relationship later?
Why I’m Writing About This Topic
It starts with a woman seriously into clubbing. Early on in the pandemic she started up a Saturday night ’80 dance party. It starts at 9 p.m. and runs late. She draws attendees from across the country. Lots of music videos, but also lots of talking. Saturday, March 13th is the 52nd weekly dance party. Yes, she and her friends have been running it for a year! Zoom was settled on as the best, easiest to use technology.
1. Influencer? Clearly, she is one. If she can attract and keep a crowd, she’s doing something right.
2. Client potential. When not hitting the club scene, these folks are doing the NYC charity gala and outdoor festival circuits. Black tie, white tie and evening gowns are worn at galas. This speaks volumes.
3. It’s not just Saturday. The week ends with the dance party. Two other nights are game nights. More people. Overlap.
4. Come for the story. Stay for the characters. A fiction writer shared this observation: People will buy an author’s book the first time because the plot sounds interesting. They will buy sequels because they like the characters and want to see how they develop. There’s more talking and catching up than time spent on music videos.
5. Would you believe, pets are welcome! On these calls anyway. People show off their dogs and cats. If they aren’t on the call, others ask about them.
Rules of Good Behavior
You are suddenly thinking maybe you should take those invites you get more seriously. You’ve always wanted to meet “friends of friends” plus your best client’s besties. Opportunity knocks.
1. Dress to impress. Yes, it’s a casual event. It’s not a business conference call. The image you want to convey should be communicated by your clothing.
2. Backgrounds are important. People will see the rest of the room. It should look neat. Photo backgrounds are fine. It becomes a talking point.
3. Say hello to everyone when you arrive. Let’s assume the party has eight to 10 people. Does the galley view on Zoom show nine? Maybe 12? The little pictures often have the person’s name below them. Try to greet each person by name, as if you say down to dinner with a group of good friends.
4. Greet new people as they arrive. It’s in person social behavior moved onscreen. When someone joins, take a moment and greet them. If you’ve seen Cheers reruns, everyone greeted Norm when he walked in. It makes people feel good.