What You Need to Know
- Bad things can happen to anyone.
- Prospects may hear you better if you're talking about names they know.
- Prospects know celebrities' names.
While COVID-19 has dominated most of the headlines and politicians get their share too, I look for headlines that address the needs and fears of families and business owners.
Sometimes there are articles about a business owner that passed away too soon or an article that talks about a disabling accident or illness that occurred to someone. (Celebrities in Hollywood sadly often fall into this category, through no fault of their own but their name is easily recognized by a prospect.)
Over the last year, a number of well-known people have passed away some, without making any arrangements for those left behind. There are news articles about this.
I don’t know if it’s just me but…. more and more I am taking notice of all the weird stuff happening on the roads in my home locale of Long Island, New York, and it’s making me very glad that I am covered by adequate amounts of life and disability insurance.
Some recent headlines in the media might help to underscore my point: “Firefighter Indicted for DWI, Killing Man in Wrong – Way Suffolk Crash”; “Drunk Driver Crashes Vehicle Into Long Island Home, Police Say”; “Two Vehicles Slam Into Long Island Subway Restaurant Causing Fire, Injury to Driver” and “Suffolk County Police 6th Squad Detectives Are Investigating a Five-Vehicle Crash That Killed a Man in Centereach January 30th.”