HealthCare.gov managers seem to be trying to convey the idea that they still want to work with agents and brokers.
Officials at the Centers for Medicare and Medicaid Services (CMS) mention producers in a fact sheet they developed to explain a new three-month HealthCare.gov state special enrollment period that starts Feb. 15.
- CMS 2021 COVID-19 Special Enrollment Period Fact Sheet
- Biden to Promote HealthCare.gov With “Robust” Paid Ad Campaign
The administration of President Joe Biden added the special enrollment period in response to consumer group arguments that consumers need more time this year to get covered, to cope with the COVID-19 pandemic.
Managers of HealthCare.gov — a system that provides Affordable Care Act health insurance public exchange services in 36 states — say consumers can apply for coverage through the extra enrollment period by calling in through call centers using the HealthCare.gov website or direct enrollment channels, officials said.
“Additionally, consumers can work with a network of over 50,000 agents and brokers who are registered with the Marketplace, along with over 8,000 trained assisters, ready to assist consumers with their application for coverage,” officials said.
Officials also gave some more details about the special enrollment period outreach campaign.
HealthCare.gov will spend about $50 million on outreach, and the campaign will include both digital and broadcast advertising, officials said.
The ads will appear on both digital media and broadcast media, officials said.