The world’s largest asset manager has introduced several new ETFs that carry the BlackRock name — instead of the iShares label — as part of a new branding strategy for actively managed ETFs.
The newest products are part of an expansion of the firm’s suite of Megatrend ETFs, which are designed to capitalized on structural shifts in the global economy.
Of the four new Megatrend ETFs, three are actively managed and carry the BlackRock name, and one is a passive index fund using the iShares label.
The three actively managed ETFs are the BlackRock Future Innovators ETF (BFTR), BlackRock Future Health ETF (BMED) and BlackRock Future Tech ETF (BTEK); their respective expense ratios are 0.80%, 85% and 0.88%.
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The iShares Virtual Work and Life Multisector ETF (IWF), a globally diversified fund designed to capture the growing internet-dependent way of life, is the only passive new Megatrend ETF. It has an expense ratio of 0.47%.
“In order to help our clients better navigate our offerings, our index-based strategies will continue to be branded as iShares funds, and our alpha-seeking ETFs will be branded as BlackRock funds, reflecting the firm’s history as a premier active investor,” said Martin Small, head of BlackRock’s U.S. Wealth Advisory business, in a statement.
(There firm did not comment on the possible rebranding of existing actively managed iShares ETFs.)