Aflac Aims to Keep America Quacking

Aflac has brought football coach Nick Saban back to help it explain what its products do — and to assure consumers that it’s the same old Aflac.

The Columbus, Georgia-based insurer started airing the new “Go Time” commercial last week, during a National Football League game between the Kansas City Chiefs and the Houston Texans.

Resources

• A link to the new Aflac ad is available here.
• An article about Northwestern Mutual’s new ad campaign is available here.

The ad features the Aflac Duck as well as Saban, who has been the coach of the University of Alabama’s Crimson Tide since 2007.

Valencia Mitchell, an Aflac vice president, said in a comment about Aflac’s new ad that the ad is designed to create a sense of familiarity, as Americans continue to cope with the COVID-19 pandemic.

“The pandemic has created a new normal for Americans, and sports are no exception,” Mitchell said in the comment, which was included in the campaign announcement. “This campaign gives consumers seeking refuge from real challenges a taste of fall football by taking them inside the ‘Aflac program.’ At the same time, it give us a unique opportunity to show cash-strapped consumers that during difficult times our policies can have more value than ever.”

The new campaign includes two TV commercials. It’s a sequel to a campaign Aflac ran in 2019.

In the first ad, Saban meets with workers who are standing outside. Saban gives the workers a quiz, and helped explain that Aflac insurance isn’t.