The coronavirus pandemic is impacting each person and family in a different way. Seniors are particularly impacted by the social distancing that is recommended for the over 60 population. Staying safe at home is changing how seniors interact with the world, but one thing hasn’t changed; seniors still rely on their agents.
Traditionally, seniors have worked closely with their agents to understand their health and life insurance options. And as Medicare offerings expand each year, it is crucial for seniors to understand the scope of their options so that they can make the right choice for their budgetary and healthcare needs.
(Related: Your Doctor Is Calling. Answer the Phone.)
During the coronavirus pandemic, seniors are unable to have vital in-person connections with their family and friends like they did before and are turning to technology solutions to help them stay in contact. In the same way, seniors are not able to meet with their brokers and agents for their vital consultations in the same way as they did before. As a result, many seniors are turning to technology to provide some clarity on their healthcare options. In fact, 8 in 10 seniors are researching their Medicare options on line.
With so many seniors researching their options independently online, it can lead brokers and agents to wonder whether seniors still need them to provide advice and recommendations? The answer is a resounding “Yes!” Seniors are predominantly interested in talking with an agent either in person or over the telephone, so much so that 56% of seniors either sign up for a health plan in person or over the phone.