With COVID-19 disrupting many aspects of regular commerce, clients are looking for business partners that they can lean on during these difficult times. In fact, now is a time you can prove your value more than ever and be rewarded for reliability and consistency.
Many agents and brokers are likely already fielding client questions on what benefits can help support employees and ways they can enhance their offerings in 2021.
(Related: A 2020 Benefits Strategy Refresh)
As a trusted advisor, agents and brokers can consider proactively contacting clients for a mid-year check-in with resources and a helping hand, even if virtually.
Leverage Digital Communications Tools
In addition to face masks, HR managers continue wearing many hats, and that is where digital resources can be an invaluable aid for benefits education. Look for agents and brokers with insurers like Aflac who can provide tools such as digital handouts, e-books, video presentations and training, email templates and more.