Marketers are still trying to figure out how consumers have changed since the spacetime continuum ruptured, and people began staying home in an effort to avoid COVID-19.
LIMRA and Genworth Financial Inc. have posted a little new consumer survey data from the new pandemic world.
LIMRA based its figures on survey responses collected on May 19 and May 20 from about 2,000 U.S. consumers ages 18 and older.
Genworth based its figures on responses from about 1,000 U.S. consumers ages 18 and older. Genworth collected its responses May 18 and May 19.
Here are five things the companies found.
1. Overall satisfaction with economy has plummeted.
About 56% of LIMRA survey participants said they had a “very favorable” or “somewhat favorable” opinion about the economy in January.
In March, the percentage with a very or somewhat favorable opinion about the economy plunged to 25%.
In May, the percentage fell again, to 21%.