What Health Care Shoppers Really Want

The survey reveals that the cost of health care is impacting the overall health of our consumers, who are making decisions about their health based on their wallets.

During open enrollment, we have the opportunity to approach consumers who are otherwise uninsured or underinsured and help them find the right coverage options.

We also have the opportunity to educate consumers about how they can find affordable solutions to their health care needs without blowing their budget. Some ways to cut costs include: using a telemedicine provider for routine medical issues such as the flu, a rash or infection. In addition, consumers can look to local Minute Clinics for affordable physicals, strep throat and more.

They Want Someone to Make It All Easy to Understand

So, what are consumers looking for in their health insurance?

In addition to coverage that is appropriate and affordable, today’s consumers are looking for easily consumable information.

About 91% of the consumers in the survey said prices for medical services should be as readily available as prices on a restaurant menu.

Consumers who would like that kind of quick and easy access for medical services will want it for their health insurance products, too.

— Connect with ThinkAdvisor Life/Health on LinkedIn and Twitter.

Jan Dubauskas serves as vice president and senior counsel at Health Insurance Innovations Inc., which is a distributor of life and health insurance products and the parent of AgileLifeInsurance.com.