Take Health Command — a health reimbursement arrangement (HRA) support services firm —is seeing strong early employer interest in the new “individual coverage HRA,” or ICHRA.
About 20% of the company’s new sales prospects are asking about the ICHRA program, according to Amy Skinner, a Take Health Command representative.
“We’ve had some early enrollments already, despite just launching on the first,” Skinner said in an email interview.
The enrollment transactions involve employers setting up ICHRA plans and having the plans ready to provide cash for coverage for employees in January, Skinner said.
The number of people looking at the firm’s ICHRA website section has increased dramatically, and broker interest in the firm’s ICHRA webinar series has been strong, Skinner said.
“We had over 100 participants on the last one,” Skinner said. “Most [attendees] are brokers trying to figure out ICHRA because their clients have asked.”
Employers of all sizes seem to be interested in the ICHRA concept, Skinner said.