When you set up a website, you put a lot of effort into creating power pages, and into creating content based on long-tail keywords, or search terms, that seem likely to attract good prospects.
The next thing you need to do is refresh the current content that you have.
Refreshing your content is the most powerful way to increase your traffic fast with little to no effort.
Here are four ways to do that.
1. Recycle your old content.
Find any content on your site that’s more than a year old and that isn’t on the first page of Google. Rewrite it.
You want to make the new version 1,000 words longer than the original. Update the new version with details relevant now, such as rate changes, or company name changes.