Envestnet Plans to Offer RIAs Insurance Options
Advisors will have access to products for tax deferral, guaranteed income, principal protection and estate planning.
As advisor interest in providing holistic advice to clients grows, Envestnet will be launching later this year its Envestnet Insurance Exchange that will integrate insurance solutions into its platform. This will allow advisors to “seamlessly” access a large range of annuities as well as provide other solutions for tax deferral, death benefits, guaranteed income, principal protection and estate planning.
“We’re launching the Envestnet exchange in response to the growing demand for integrated advice and the growing need for retirement income solutions,” said Bill Crager, president of Envestnet, in a statement.
The service will provide curated selections of next-generation insurance products, fee-based and commission-based insurance offerings, and an integrated solution to streamline workflows with carriers on the Envestnet platform.
Multiple insurance carriers have already agreed to partner with Envestnet, according to the company.
Of course the rub is that only RIAs that are licensed in insurance would be able to introduce these products to their clients. However, Envestnet will be setting up a “Guidance Desk” that will provide consulting and fiduciary services to allow those non-licensed RIAs to use the Insurance Exchange.
Read More: Adding Value is a Big Advisor Challenge
In other news, Envestment | Yodlee launched this week its Financial Wellness Solution for consumers that dynamically monitors the consumer’s financial health and provides actionable financial guidance across a spectrum of devices, user interfaces and platforms. These enhancements will be integrated into the AI FinCheck application.
“By expanding our Financial Wellness Solution to include the new AI FinCheck application, financial service providers can provide their consumers with a personalized virtual financial wellness assistant which delivers actionable insights to improve their financial health,” Katy Gibson, vice president of product applications at Envestnet | Yodlee, said in a release. “This easy-to-use tool utilizes real-time data to enable consumers to make more informed financial decisions.”
— Related on ThinkAdvisor: