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Financial Advisors May Tell Women Less About Insurance

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Financial professionals who work with women may be a lot more likely to talk to them about their investments than about other types of financial matters.

Analysts at the Transamerica Center for Retirement Studies have published evidence for that possibility in a summary of results from an online survey conducted in October 2017.

All of the participants were adults ages 18 and older working at a for-profit employer with five or more employees. About 33% of the 3,917 women in the survey sample, and 45% of the 2,432 men in the sample, said they had financial advisors.

(Related: Serving and Retaining Mass-Affluent Female Clients)

The male advisor clients may have been getting more out of their advisors than the female advisor clients were.

The advisors were somewhat more likely to be helping women with purchases of specific types of retirement investment products: 71% of the women in the sample said they were getting investment recommendations from their advisors, compared with 67% of the men.

But men were much more likely to be getting other kinds of services from their advisors.

Center analysts found, for example, that financial advisors had helped 51% of the male clients in the sample, and only 41% of the female clients, calculate a retirement savings goal.

About 47% of the male advisor clients said the advisors were making recommendations about health insurance, life insurance, long-term care insurance and other personal protection insurance products.

Only 35% of the female advisor clients said their advisors were making recommendations about insurance coverages.

— Read The Unique Retirement Challenges of Womenon ThinkAdvisor.

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