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October 13, 2017 at 07:22 AM
Vision coverage is an essential part of a comprehensive benefits package, and it can fit in with the push toward consumerism.
Consumerism is changing the insurance industry from a business-to-business to a consumer-centered model. In the new consumer model, employees want plan choices with benefits that address their individual needs — they want customized plans.
Members of today’s multi-generational workforce have many different life stages, financial situations and health risks.
Therefore, presenting a winning vision plan means the group dynamic needs to be considered. This includes employee demographics, the group’s industry, employee benefit surveys and past benefit utilization reports, if available.
The best benefit solutions are those that meet most of the employees’ needs or wants, as well as the employer’s business objectives.
For example, the group’s average age can help determine appropriate vision benefits – as aging impacts vision health. According to Prevent Blindness America, over 4 million Americans over age 40 are visually impaired. If most of the employer’s workforce is 40 years or older, the vision plan should offer more generous allowances for materials.
