Middle-class consumers may be more afraid of a serious illness or injury, or even of home repairs, than of losing money in an economic downturn.
Analysts at LIMRA, a nonprofit life insurance industry market research group, and Maddock Douglas, a consulting firm, offer a peek at what scares consumers now in a new survey report. The survey team polled about 2,500 consumers ages 26 to 75 in the United States and Canada. The consumers identified themselves as “middle class.”
About 66% of the participants said the idea of losing a significant portion of their investments in an economic downturn is a major or minor concern.
Somewhat more described suffering a serious injury or illness as a concern: 72% identified getting injured as a concern, and 79% identified suffering a serious illness as a concern.