Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads and increase the health and credibility of your insurance website.
Let’s review these top 10 tips when it comes to improving your insurance agency search engine optimization.
1. Know your keyword phrases
Keywords, which are technically keyword phrases, are short three- to five-word phrases your prospects might use when looking for insurance products and services. For example, Ohio business insurance, Charlotte employee benefits and New Jersey truck insurance, are all keyword phrases potentially applicable to your agency.
To create a list of these phrases, there are many free tools and techniques your agency can use. For example, Google AdWords and Keyword Planner will help you determine the number of searches, by phrase, for your preferred keyword phrases. It will also recommend similar phrases for you to consider. There are many other free and paid tools, including Moz Keyword Explorer and SEOBook Keyword Tool.
2. Review other insurance agency websites
Many agencies and brokers don’t do a great job with insurance search engine optimization (insurance SEO). That said, it can be still helpful to investigate other insurance agency websites to see if your agency can glean keyword phrase ideas.
To do this, simply navigate to another agency website in your state, hit View Page Source and search (Ctrl F) for meta. Or you can install a free tool bar from Moz or SEOBook to make this process simpler.
3. Social bookmarking and Google URL submission
Once your agency has optimized your website for SEO, make sure you submit any unranked pages to Google using the Google Webmaster Tool (Submit URL). And, to better ensure your pages will get ranked, add them to prominent social media platforms including Twitter, LinkedIn, Facebook and Google+.
4. Keyword phrases in titles and subtitles
Creating titles and subtitles on a web page that includes your preferred keywords will help search bots and human readers more readily scan your content. If they find relevant keywords in your subtitles, they are more likely to read the entire article.
Maximize your website traffic by using keywords and paying attention to SEO best practies. (Photo: iStock)
5. Alt image tags and header tags
The title for a page appears on the search engine results page. The main header will appear when viewers open the page, similar to a headline in a magazine or newspaper article. Focus each web page on a specific topic and keyword phrase. Your title and header will be indexed by the search engine and seen by prospects and increase the chance viewers will open your article instead of an alternate article.