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Is it possible to change an unmotivated population?

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Is it possible to help people make and sustain long-term behavioral changes that yield better health and reduced claims cost?

This week’s guest, Ted Borgstadt, CEO of TrestleTree, believes that achieving adherent health behaviors for an unmotivated population is possible through a change in the health care model.

The current health care model focuses more on the one-third of patients who are motivated to change and largely ignores the one-third who are unmotivated or who are noncompliant with prescribed treatments and protocols. The problem is that non-adherence is responsible for 10 percent of overall claims spend. That equates to a $300 billion expense that can be recouped through health-related behavior modifications.

Changing human behavior is a very complicated endeavor. Ted believes that creating a trust relationship is the key that cracks open that door and discusses how this is different than what many think of as a traditional “wellness” program.

Advisors who have typically steered clear of old-fashioned wellness programs due to a lack of demonstrable ROI will find today’s conversation extremely valuable. Solving the participation issue is a win-win for all involved. Ted shares practical strategies that advisors can use to help executives slash health care costs by converting an unmotivated population.

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