Many of the remaining uninsured U.S. adults could use a talk with an insurance agent or broker.
The marketing team at Connect for Health Colorado, Colorado’s state-based Affordable Care Act exchange, have published data supporting that conclusion in a new slidedeck. The team tried to get inside individual health insurance prospects’ heads by using results from an online survey of 128 Colorado residents, all ages 26 to 64, who are still uninsured.
The marketing team found that 50 percent of the uninsured had been uninsured for six years or longer.
Forty percent said they had shopped for health insurance within the past 12 months.
Typical participants said they went to relatives, friends and neighbors for insurance information, not to agents.