Many of the remaining uninsured U.S. adults could use a talk with an insurance agent or broker.
The marketing team at Connect for Health Colorado, Colorado’s state-based Affordable Care Act exchange, have published data supporting that conclusion in a new slidedeck. The team tried to get inside individual health insurance prospects’ heads by using results from an online survey of 128 Colorado residents, all ages 26 to 64, who are still uninsured.
The marketing team found that 50 percent of the uninsured had been uninsured for six years or longer.
Forty percent said they had shopped for health insurance within the past 12 months.
Typical participants said they went to relatives, friends and neighbors for insurance information, not to agents.
About 71 percent of the participants appeared to qualify for at least some ACA exchange premium subsidies. Only 28 percent of the participants thought they were eligible for premium subsidies. If those percentages hold in other countries, roughly 40 percent of the remaining uninsured people may be people who are eligible for ACA premium subsidies and don’t know it.
The marketing team also found evidence that tight Connect for Health funding may be affecting its efforts to sell Colorado residents on the value of health insurance. In the Denver area, for example, about 60 percent of people who participated in a telephone survey agreed that having insurance is extremely valuable. That was down from 65 percent in 2015, when the exchange marketing budget was bigger.
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