On this episode of ShiftShapers, we’re happy to welcome Scott Cantrell, Chief Marketing Strategist at Insurance Bottom Line. Drawing upon years of marketing experience, Scott has a keen sense of how to position ideas with different audiences. He joins us to discuss something that everybody does, but not everyone does well – prospecting.
Scott explains how our tactics often turn away potential clients and what we can do differently to make prospects chase after us and our expertise.
We also discuss Scott’s step-by-step formula for making prospecting more effective and connecting with your target market. Finally, Scott shares the Million-Dollar Prospecting Marketing Lesson that every broker should consider using to attract new clients.