If you're the one chasing the prospect, there's something wrong.

On this episode of ShiftShapers, we’re happy to welcome Scott Cantrell, Chief Marketing Strategist at Insurance Bottom Line. Drawing upon years of marketing experience, Scott has a keen sense of how to position ideas with different audiences. He joins us to discuss something that everybody does, but not everyone does well – prospecting.

Scott explains how our tactics often turn away potential clients and what we can do differently to make prospects chase after us and our expertise.

We also discuss Scott’s step-by-step formula for making prospecting more effective and connecting with your target market. Finally, Scott shares the Million-Dollar Prospecting Marketing Lesson that every broker should consider using to attract new clients.

SPECIAL OFFER: Click the link beneath this week’s show notes to take a quick survey and receive a free copy of Scott and Nelson Griswold’s book!

SPONSOR: Benezon (www.benezon.com)