A health care sales and administration technology systems veteran is part of a group that says it’s trying to set up a new health insurance company.
Representatives for the company, Melody Health Insurance, say it has raised $2 million, by selling stock to private investors, for an effort to sell “value-priced health insurance” to individual consumers throughout the United States. The investors have the option to invest another $1.8 million in 90 days, according to a company press release distributed through Business Wire.
Melody Health would like to complete the filing and licensing procedures necessary to sell coverage in select states for 2017, the company says.
The company says Sal Gentile is the chief executive officer (CEO) and company co-founder. Gentile has been Melody Health’s CEO since July, according to LinkedIn. From 2005 through November 2014, he was president of the Blue Cross Blue Shield market at TriZetto, a health care computer systems company.
Earlier, Gentile worked in technology sales at IBM, Diogenes Inc. and Intalio Inc. He has a bachelor’s degree in computer science from Pace University.
Eduardo Cruz, the president of ARS Humano S.A., a health insurance company in the Dominican Republic, was the investor who put in the most money during the first funding round, the company says.
Cruz was chairman of the Latin American Association of Private Health Plans from June 2011 through August 2013.
The company’s chief marketing officer, Tracy Faigin, is based in the Denver area. She previously was head of marketing at Colorado HealthOP.