Close
ThinkAdvisor

Financial Planning > Charitable Giving > Donor Advised Funds

Top 15 Charities for 2014 Fundraising

X
Your article was successfully shared with the contacts you provided.

Donor-advised sponsors have elbowed their way into the top ranks of U.S.-based charities, according to The Chronicle of Philanthropy’s list of the 400 nonprofits that raised the most private support in fiscal 2014.

Five DAF managers, plus one community foundation that derives much of its support from DAFs, are among the new list’s 15 biggest charities.

Over the 25 years of the Philanthropy 400, DAFs and community foundations grew from 2% of total giving in 1991 to 18% in 2014, research showed.

The Chronicle compiled results from data derived from a survey sent to some 750 tax-exempt organizations and from information collected from Form 990 informational tax filings filed with the Internal Revenue Service. 

In order to make the 2014 ranking, charities had to have raised a minimum of $64.3 million. Donations could include cash, stock, land, or in-kind gifts such as donated pharmaceuticals or food. Government grants were excluded.

The Chronicle’s research showed that community foundations, public broadcasting and universities experienced big growth in fiscal 2014 — up 24.8%,19.7% and 13.5%—while education, social services, and arts and culture groups contracted — down 19.3%, 7.6% and 5.8%.

Overall, the 400 big charities’ support grew by 5.1% last year, compared with 2013, according to the report. This was two percentage points below giving to all charities noted in the 2014 Giving USA study, suggesting that recovery from the recession continues to be uncertain.

Una Osili, research director at Indiana University’s Lilly Family School of Philanthropy where Giving USA was written, said the tepid growth reflected larger shifts in philanthropy, including a resurgence of big gifts, but not smaller ones.

Osili told The Chronicle that research at her school pointed to both continued strong giving by foundations and big gifts from individuals. Corporate giving, she said, is moving away from cash support to things like cause marketing.

Other trends, she said, are a more female and diverse donor base, and the arrival of millennials who are approaching the age when they will start to increase their donations.

Fundraisers, Osili said, should educate themselves about the giving vehicles that are gaining traction with donors — specifically, DAFs and online giving.

Following are The Chronicle’s top 15 charities by private support raised in fiscal 2014.

Goodwill Industries International Website

15. Goodwill Industries International (includes affiliates)

State: Maryland

Category: Social service

Private support: $927 million

Stanford Chapel on the Stanford University campus. (Photo: AP)

14. Stanford University

State: California

Category: Colleges and universities (private)

Private support: $928 million

YMCA Website 

13. The Y(includes affiliates)

State: Illinois          

Category: Social service

Private support: $934 million

St. Jude Children’s Research Hospital Website

12. American Lebanese Syrian Charities / St. Jude Children’s Research Hospital

State: Tennessee

Category: Hospitals and medical centers

Private support: $949 million

ALSC is the hospital’s exclusive findraising organization.

Goldman Sachs headquarters in NY. (Photo: AP) 

11. Goldman Sachs Philanthropy Fund(affiliated with a commercial entity)

State: New York

Category: Donor-advised funds

Private support: $951 million

Bill McNabb, CEO and Chairman of Vanguard. (Photo: AP)

10. Vanguard Charitable Endowment Fund(affiliated with a commercial entity)

State: Pennsylvania

Category: Donor-advised funds

Private support: $988 million

National Christian Foundation Website

9. National Christian Foundation(includes affiliates)

State: Georgia

Category: Donor-advised funds

Private support: $1.1 billion

Harvard University campus. (Photo: AP) 

8. Harvard University

State: Massachusetts

Category: Colleges and universities (private)

Private support: $1.2 billion

The Task Force for Global Health Website

7. The Task Force for Global Health(includes affiliates)

State: Georgia

Category: International

Private support: $1.6 billion

Schwab Charitable Fund (Photo: AP)

6. Schwab Charitable Fund(affiliated with a commercial entity)

State: California

Category: Donor-advised funds

Private support: $1.8 billion

Silicon Valley Community Foundation Website

5. Silicon Valley Community Foundation(relies heavily on DAF support)

State: California

Category: Community foundations

Private support: $1.96 billion

 Feeding America Website

4. Feeding America

State: Illinois

Category: Social service

Private support: $2 billion

Salvation Army (Photo: AP) 

3. Salvation Army(includes affiliates)

State: Virginia

Category: Social service

Private support: $2.1 billion

Fidelity Investments Sign. (Photo: AP)

2. Fidelity Charitable Gift Fund(affiliated with a commercial entity)

State: Massachusetts

Category: Donor-advised funds

Private support: $3.8 billion

United Way Worldwide Website 

1. United Way Worldwide(includes affiliates)

State: Virginia

Category: Social service

Private support: $3.9 billion

— Related on ThinkAdvisor: