New Mexico exchange posts prospect conversion data

One set of public exchange plan outreach workers in New Mexico persuaded about 5.8 percent of the 14,242 consumers the workers reached over a four-month period to come in for in-person enrollment appointments.

See also: States race to convert approvals

About 65 percent of those consumers who came in for appointments signed up for some type of health coverage through the exchange. And about 2.6 percent of all of the consumers reached, including those who came in for appointments and those who did not, signed up for coverage through the exchange. 

When outreach workers met with consumers in the community, then persuaded them to come in for appointments, 60 percent of the consumers signed up for Medicaid, and 40 percent signed up for private qualified health plan (QHP) coverage.

Another 467 consumers visited walk-in enrollment centers on their own without first talking to community outreach workers. Fifty-two percent of the consumers who walked in on their own signed up for Medicaid, and 48 percent signed up for QHP coverage.

Managers of beWellnm.com, the public health insurance exchange in New Mexico, have published the prospect conversion data in a report on the performance of Native American Professional Parent Resources (NAPR).