Social Media has become the norm. We’ve heard it time and time again: If you’re not on social media, you don’t exist. This is especially true when you are running a business or providing a service.
Without question, the benefits of using social media in your business strategy are extensive; it allows you to engage with customers and prospects, deepen relationships with existing customers and reach prospects in ways that were not possible a short time ago.
For financial advisors, however, it’s not always easy to know how to present your personal side on social media while maintaining a professional presence, and the lines are often blurred as to what is and is not acceptable to post.
Your profile on social media – while remaining authentic and compliant — must maintain the right balance between your professional and personal side. After all, the more relatable you are, the easier it is for people to trust and connect with you.
So, how do you balance your personal and professional side on social media without going overboard?
The following 8 tips will help you stay on track.
Tip 1: Share something personal…
People like to connect with people. Sharing personal details about your life – such as your hobbies, interests or interesting tidbits about your family life — will help you remain genuine and stand out as a real person. Do you have a favorite sports team? Share it on social media. Did your child’s sports team just win the championship? Social media is a great way to highlight that. Did you just get married? That’s okay to share on social media also.
Tip 2: …but don’t give away ‘TMI’
While it’s important to share something about your personal life, less is often more when it comes to sharing the details. Avoid sharing “too much information” – basically anything that is deeply personal or extremely sensitive in nature. Also, your connections don’t need to know about the mundane things in your life, such as what you ate for breakfast or what you did the night before at a party.
Tip 3: Share something about your industry or company…
Establish yourself as an industry expert by sharing relevant content that helps your connections understand their evolving financial needs. This will not only spotlight your expertise in your field, it will allow you to remain top-of-mind through multiple touch points.
- Thoughts on how the changes in the market will affect your customers financial needs
- Explain the impact of new regulations in layman terms to educate your audience
- Highlight new trends or hot topics in the industry
- Announce a key activity in which your company participates
Tip 4: …but don’t be overly promotional