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Practice Management > Building Your Business

Using zombie loyalists to build your business

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On this week’s episode of ShiftShapers, I step outside of the realm of employee benefits, insurance and financial planning to interview Peter Shankman, author of a new book, “Zombie Loyalists: Using Great Service to Create Rabid Fans.” The discussion centers around the ultimate differentiator for all businesses: customer service.

As an international consultant, serial entrepreneur, angel investor, corporate speaker, founder of Help A Reporter Out and The Geek Factory, Peter knows everything about the care and feeding of zombie loyalists and why they are key to your success. 

At the start of the interview, I ask Peter a question I never thought I would ask anyone on the podcast. Learn how to start with Zombie Loyalist embryos and nurture them as they turn into single-minded advocates for your practice. We also chat about how you can lose their loyalty and what to do when that happens.

(Sponsored by

Check back here every Tuesday, or subscribe to ShiftShapers at iTunes so you automatically receive all of the amazing upcoming episodes. You can also register for special events and be notified of upcoming interviews at


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