The United States is making more and more use of computers to test children.
The schools are making more and more use of automated testing, both to track learning and to prepare children for the big standardized tests. The children are responding. Not necessarily by buckling down and studying hard for the tests the grownups want them to ace, but by trying to seize control of the system and write quizzes of their own.
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Sporcle.com, for example, gives users the ability to create quizzes about topics such as favorite bands, favorite movies and favorite sports teams. Another site, GoodReads.com, gives users a chance to create and share quizzes about their favorite books.
Consumers are using online quizzes to spark and organize conversations about the same topics they used to talk about via social media. But, because they are simply taking and sharing quizzes, not holding free-form conversations, they may face fewer chances to go wrong, and fewer restrictions, than they would if they were simply texting or tweeting.
If you’re selling off-exchange major medical coverage or other types of products, such as dental insurance or long-term care insurance (LTCI), could you try quiz marketing?
Here’s a quiz you could take to start.