What does a great sales leader do that a good one doesn’t? If you’re lucky, you’ve worked for a least one great sales leader in your career. But have you ever stopped to ask what exactly it was that made her great.
In most cases, we will say it’s because she had vision or was a good communicator or was fun to be around or was a good motivator. These are all good answers, but good sales leaders have these traits, too.
The difference between good sales leaders and great sales leaders is that great sales leaders get more out of their people than those people can get out of themselves. Great sales leaders are force multipliers. They see things in us that we don’t see in ourselves and work to bring out those strengths.