(Photo: AP)

Sometimes the best-laid branding schemes are a little too revealing. Take, for example, the purported clean-energy firm that made big promises to investors about developing a greener alternative to fracking, until the Securities and Exchange Commision revealed it to be nothing but an empty shell company running a pump-and-dump scheme.

The name of that shell company? Chimera Energy.

And then there’s the Reuters graphic that made its way through the Twittersphere in mid-August, hilariously communicating the opposite of what the firm probably intended. Was a simple misunderstanding at play, or was the newswire a victim of disgruntled graphic artists? It wouldn’t be the first time designers had done Reuters wrong, if an anonymous confession that went viral in 2009 is to be believed.

Meanwhile, a New York Times real estate story aims for a place in the grand arc of history, President Vladimir Putin of Russia gets belittled in international talks, and Carl Richards makes pretty pictures with punctuation. Maybe he should become a graphic designer at Reuters.

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